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--- generally_helpful_behavior [2024/04/17 12:48] – [Generally Helpful behavior 1: [[https://en.wikipedia.org/wiki/Five_whys|Ask why five times]]] fuldadmin
+++ generally_helpful_behavior [2024/05/05 09:23] (current) – [Regenerative business] fuldadmin
@@ Line 32: / Line 32: @@
 What many people don't understand very well is that science doesn't tell you the absolute truth about reality as it is. Instead it allows you to make sense of your perception of reality, without taking the side track to crazy town. Typically doing rigorous scientific research will leave you with more questions and wonder about how things are, but they will be more interesting and detailed questions than when you started.
+==== Regenerative business ====
+Doing business with only the goal of making money is potentially harmful, and has a lower chance of being helpful. Building businesses with the explicit goal of doing good, instead of harm is a more wholesome approach. I call myself a 'regenerative entrepreneur' to remind myself that's what I want to do.
+Reading on regenerative business:
+  * https://www.forbes.com/sites/naviradjou/2020/10/24/beyond-sustainability-the-regenerative-business/?sh=4974a9231ab3
+  * https://www.regenfriends.com/regencustomerinsights
+  * https://www.weforum.org/agenda/2020/01/the-regenerative-business-approach-a-roadmap-for-rapid-change/
+  * https://research.hva.nl/en/publications/exploring-characteristics-of-regenerative-business-models-through